Privacy Policy

Last updated: July 29, 2026

This Privacy Policy describes how Moudier collects, uses, discloses, stores, and protects personal information when you visit moudier.com, make a purchase, communicate with us, or otherwise use our services.

Moudier is an online retail brand operated by KFR GLOBAL TRADING LIMITED, a company incorporated and registered in Hong Kong.

For the purposes of this Privacy Policy, “Moudier,” “we,” “us,” and “our” refer to KFR GLOBAL TRADING LIMITED. “You” and “your” refer to customers, website visitors, and other individuals whose personal information we process.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. Company and Data Controller

The business responsible for the processing of personal information through Moudier is:

Legal company name: KFR GLOBAL TRADING LIMITED
Trading name: Moudier
Company Registration Number (CRN): 79403459
Business Registration Number (BRN): 79403459-000-12-25-4
Date of incorporation: December 16, 2025
Registered address: Suite C, Level 7, World Trust Tower, 50 Stanley Street, Central, Hong Kong
Privacy and customer support email: support@moudier.com
Website: moudier.com

Questions or requests concerning personal information may be sent to support@moudier.com.

2. Personal Information We Collect

The personal information we collect depends on how you interact with Moudier.

Information You Provide Directly

We may collect information you provide when you:

• Place or attempt to place an order;

• create or use a customer account;

• subscribe to marketing communications;

• contact customer support;

• request a return, refund, cancellation, or replacement;

• submit a review, photograph, video, or other content;

• participate in a survey, promotion, or giveaway; or

• otherwise communicate with us.

This information may include:

• Full name;

• billing address;

• shipping address;

• email address;

• telephone number;

• account login information;

• products ordered;

• size, color, and product preferences;

• order history;

• communications with customer support;

• return and refund information;

• reviews and other content you submit; and

• any other information you choose to provide.

Payment Information

Payments are processed by Shopify and other authorized payment providers available during checkout.

We generally do not directly receive or store complete payment card numbers. Payment providers may process card details, billing information, payment authorization data, and information used to detect or prevent fraud.

Information Collected Automatically

When you visit or interact with our website, we and our service providers may automatically collect information such as:

• IP address;

• device type;

• browser type;

• operating system;

• language and regional settings;

• approximate location derived from your IP address;

• pages viewed;

• products viewed;

• links clicked;

• referring website;

• search activity;

• cart activity;

• checkout activity;

• date and time of access;

• cookie and similar technology identifiers; and

• information about how you interact with our website and advertisements.

Information Received From Other Sources

We may receive information from service providers and business partners, including:

• Shopify;

• payment processors;

• shipping and fulfillment providers;

• fraud-prevention providers;

• marketing and advertising platforms;

• analytics providers;

• customer support tools;

• review platforms;

• social media platforms; and

• other services connected to our store.

The information received may include transaction status, shipping updates, advertising interactions, device information, fraud indicators, and information you have authorized the third party to provide.

3. How We Use Personal Information

We may use personal information to:

Process and Fulfill Orders

• Process payments;

• confirm and manage orders;

• prepare and dispatch products;

• provide tracking information;

• communicate about order status;

• process returns, refunds, cancellations, and replacements; and

• provide customer support.

Operate and Improve Our Store

• Maintain and operate the website;

• remember customer preferences;

• personalize the shopping experience;

• understand how visitors use the website;

• improve our products, services, website, and customer support;

• diagnose technical problems; and

• measure website and campaign performance.

Communicate With You

• Respond to questions and requests;

• provide service-related notices;

• send order and account communications;

• request information needed to resolve an issue; and

• send marketing communications when permitted.

Prevent Fraud and Protect Our Business

• Verify orders and payment information;

• identify suspicious activity;

• prevent fraud, abuse, unauthorized transactions, and security incidents;

• enforce our Terms of Service and store policies; and

• protect customers, our business, and our service providers.

Comply With Legal Obligations

• Maintain tax, financial, and transaction records;

• respond to lawful requests from courts, regulators, or public authorities;

• comply with applicable laws and regulations;

• establish, exercise, or defend legal claims; and

• protect legal rights and public safety.

4. Legal Bases for Processing

Where laws such as the General Data Protection Regulation or United Kingdom data protection laws apply, we process personal information under one or more of the following legal bases:

Performance of a Contract

We process information necessary to:

• Accept and fulfill an order;

• process payment;

• arrange delivery;

• provide customer support; and

• manage returns, refunds, and cancellations.

Legitimate Interests

We may process information for legitimate business interests, including:

• Operating and improving the store;

• preventing fraud;

• protecting website security;

• understanding store performance;

• providing relevant customer service; and

• promoting our products.

We consider the possible impact on your privacy before relying on legitimate interests.

Consent

We may rely on your consent for:

• Certain marketing communications;

• non-essential cookies;

• personalized advertising; and

• other processing where consent is legally required.

You may withdraw consent at any time. Withdrawal does not affect processing that occurred before consent was withdrawn.

Legal Obligations

We may process information where necessary to comply with tax, accounting, consumer protection, regulatory, or other legal requirements.

5. How We Disclose Personal Information

We may disclose personal information to service providers that help us operate our business.

Shopify

Our store is hosted by Shopify. Shopify provides the e-commerce platform, checkout, account features, store infrastructure, and other services used to operate Moudier.

Shopify may process personal information according to its own privacy terms and its role in providing services to merchants and customers.

Payment Providers

Payment and financial information may be disclosed to payment processors, banks, card networks, digital wallet providers, and fraud-prevention providers for transaction authorization and security.

Shipping, Fulfillment, and Logistics Providers

We may disclose information such as your name, address, telephone number, email address, order contents, and tracking information to:

• Suppliers;

• warehouses;

• fulfillment partners;

• shipping carriers;

• customs agents; and

• local delivery providers.

This information is used to prepare, dispatch, track, and deliver your order.

Technology and Business Service Providers

We may use providers that assist with:

• Website hosting;

• customer support;

• email delivery;

• analytics;

• reviews;

• order tracking;

• fraud prevention;

• security;

• data storage;

• accounting; and

• business administration.

These providers may access personal information only as reasonably necessary to perform services for us, subject to applicable contractual and legal requirements.

Advertising and Marketing Partners

Where permitted by law and subject to your privacy choices, we may disclose or make available certain identifiers and online activity information to advertising and marketing platforms.

This may be used to:

• Measure advertising performance;

• understand whether advertisements result in purchases;

• create relevant audiences;

• limit repetitive advertisements; and

• present more relevant advertising.

Depending on applicable law, some advertising-related disclosures may be considered “sharing,” “targeted advertising,” or a “sale” of personal information even when no money is exchanged directly for the information.

You may exercise available opt-out rights through our cookie settings, data-sharing opt-out page, or by contacting us.

Legal and Safety Disclosures

We may disclose information when reasonably necessary to:

• Comply with applicable law;

• respond to a subpoena, court order, or lawful authority request;

• investigate fraud or illegal activity;

• protect the rights, property, or safety of Moudier, customers, or others; or

• establish, exercise, or defend legal claims.

Business Transfers

If KFR GLOBAL TRADING LIMITED is involved in a merger, acquisition, reorganization, financing, sale of assets, or similar business transaction, personal information may be transferred as part of that transaction, subject to applicable law.

6. Cookies and Similar Technologies

We and our service providers use cookies, pixels, tags, local storage, software development kits, and similar technologies.

These technologies may be used to:

• Keep the website functioning;

• maintain your shopping cart;

• remember preferences;

• support secure checkout;

• prevent fraud;

• measure website traffic;

• understand customer behavior;

• improve website performance;

• measure advertising results; and

• provide personalized advertising where permitted.

Essential Cookies

Essential cookies are necessary for the website, shopping cart, checkout, security, and account functions. The website may not function correctly without them.

Analytics Cookies

Analytics technologies help us understand how visitors use the website and identify areas for improvement.

Advertising Cookies

Advertising technologies may be used to measure campaigns and deliver more relevant advertisements.

Where required, non-essential cookies will be used only after consent has been provided.

You may manage available choices through our cookie banner or privacy settings. Browser settings may also allow you to block or delete cookies, although some website functions may be affected.

7. Marketing Communications

We may send marketing emails or messages when you have subscribed, provided consent, or when otherwise permitted by applicable law.

You can stop receiving promotional emails by:

• Clicking the unsubscribe link in a marketing email; or

• contacting us at support@moudier.com.

Unsubscribing from promotional messages will not prevent us from sending essential communications about orders, payments, deliveries, returns, account security, or changes to our policies.

8. Personalized Advertising and Privacy Choices

Depending on your location, you may have the right to opt out of:

• Personalized advertising;

• targeted advertising;

• the sale of personal information; or

• the sharing of personal information for cross-context behavioral advertising.

Where available, you may exercise these choices through:

• Our cookie banner;

• the “Do Not Sell or Share My Personal Information” or data-sharing opt-out page;

• supported browser-based privacy signals; or

• an email request to support@moudier.com.

We will process legally recognized privacy preference signals where required by applicable law and supported by our systems.

9. International Transfers

Moudier operates internationally and uses service providers located in different countries.

As a result, personal information may be transferred to, stored in, or processed in countries outside your country of residence, including Hong Kong and locations where Shopify, payment providers, suppliers, shipping providers, and other service providers operate.

Privacy laws in those locations may differ from the laws in your country.

Where required, we use legally recognized safeguards for international transfers, which may include:

• Contractual data protection clauses;

• adequacy decisions;

• service-provider contractual commitments; or

• other lawful transfer mechanisms.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may depend on:

• The duration of our relationship with you;

• order fulfillment and customer service requirements;

• tax, accounting, and legal obligations;

• fraud-prevention and security needs;

• dispute resolution;

• warranty, return, or refund periods; and

• the establishment, exercise, or defense of legal claims.

When personal information is no longer reasonably required, we may delete, anonymize, or securely dispose of it, subject to technical and legal limitations.

11. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, disclosure, alteration, or destruction.

However, no internet transmission, electronic storage system, or security method is completely secure. We therefore cannot guarantee absolute security.

Customers are responsible for protecting their account credentials and should contact us if they believe their account or personal information has been compromised.

12. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

• Request access to personal information we hold about you;

• request a copy of your personal information;

• request correction of inaccurate or incomplete information;

• request deletion of personal information;

• restrict certain processing;

• object to certain processing;

• withdraw consent;

• request data portability;

• opt out of certain advertising, sale, or sharing activities;

• request information about categories of data collected and disclosed; and

• lodge a complaint with a competent data protection authority.

These rights may be subject to exceptions and limitations under applicable law.

Exercising Your Rights

To submit a privacy request, contact:

support@moudier.com

Please include:

• Your name;

• the email address associated with your order or account;

• the nature of your request; and

• any relevant order number.

We may need to verify your identity before completing a request. We will use information provided for verification only for that purpose.

Where legally permitted, an authorized agent may submit a request on your behalf. We may require proof of authorization and verification of your identity.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

13. Rights for European Economic Area and United Kingdom Residents

Where European or United Kingdom data protection law applies, you may have rights including:

• Access;

• correction;

• erasure;

• restriction;

• objection;

• data portability; and

• withdrawal of consent.

You may also lodge a complaint with the data protection authority in the country where you live or work.

Where we rely on legitimate interests, you may object to that processing based on your particular circumstances.

14. California and Certain United States Privacy Rights

Where applicable, residents of California or other United States jurisdictions with comprehensive privacy laws may have rights to:

• Know or access the categories and specific pieces of personal information collected;

• know the purposes for collection, use, sale, or sharing;

• know the categories of recipients;

• request correction;

• request deletion;

• opt out of the sale or sharing of personal information;

• opt out of targeted advertising;

• limit certain uses of sensitive personal information, where applicable; and

• receive equal service and pricing when exercising privacy rights.

Moudier does not sell personal information for money.

However, certain advertising and analytics activities may be considered “sharing,” “sale,” or “targeted advertising” under some United States privacy laws.

Where legally required, you may opt out through our privacy controls or by contacting support@moudier.com.

15. Hong Kong Privacy Rights

Personal information controlled from or within Hong Kong may be subject to the Personal Data (Privacy) Ordinance.

Subject to applicable law, you may request:

• Access to personal data held about you; and

• correction of inaccurate personal data.

Requests may be submitted to support@moudier.com.

We may take reasonable steps to verify the request and may charge a fee where permitted by applicable law.

16. Children’s Privacy

Moudier sells products intended for children, but our website and purchasing services are directed to adults.

Orders must be placed by an adult or by a person legally authorized to complete the purchase.

We do not knowingly collect personal information directly from children who are below the minimum age required to provide valid consent under applicable law.

Parents and guardians should not allow children to submit personal information, create accounts, make purchases, subscribe to marketing, or contact us without appropriate supervision.

If you believe that a child has provided personal information without appropriate authorization, contact us at support@moudier.com. We will review the request and take appropriate action.

17. User-Generated Content

If you submit a review, photograph, video, comment, or other content, the information you choose to publish may become visible to other website visitors.

Do not submit personal information that you do not want publicly displayed.

Where reviews are provided through a third-party platform, that provider may process information under its own privacy policy.

18. Third-Party Websites and Services

Our website may contain links to third-party websites, social media platforms, payment services, tracking tools, or other external services.

We do not control the privacy practices of independent third parties.

You should review the privacy policies of third-party services before providing personal information to them.

19. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in:

• Our business practices;

• website features;

• service providers;

• legal or regulatory requirements; or

• the way we collect and use personal information.

The updated version will be published on this page with a revised “Last updated” date.

Where required by law, we will provide additional notice or request consent before material changes take effect.

20. Contact Us

For privacy questions, requests, or complaints, contact:

KFR GLOBAL TRADING LIMITED
Trading name: Moudier
Company Registration Number: 79403459
Business Registration Number: 79403459-000-12-25-4
Registered address: Suite C, Level 7, World Trust Tower, 50 Stanley Street, Central, Hong Kong
Email: support@moudier.com